The digital advertising landscape is continuously plagued by fraudulent activities that manipulate both advertisers and publishers. This article delves into the complex world of ad fraud, offering a comparative analysis of prevalent tactics employed by malicious actors and outlining effective countermeasures to mitigate these threats. We will exami

Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to competing for ad space. In this dynamic process, multiple advertisers rapidly place bids to acquire ad inventory as users browse websites or apps. The highest bidder wins the auction, ensuring that their advertisement is displayed to a relevant

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